TorinoGT
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Designed and created by Simon Padian, chief designer for Saab and Tjasa Gusfors - a leading designer at the Ice Hotel, specializing in ice and snow sculpture, the installation has been inspired by Saab's core brand pillars - progressive design, responsible performance and sporty driver focus. By drawing inspiration from these core brand values and from the award-winning Saab Aero X concept car, the installation showcases Saab's heritage in design innovation and independent thinking.